Dear Emma.
As you know I have been trying to get comment from your operatives on one of your clients. They will have told you what information I have on that client. Having discussed the matter at length with regulatory authorities I can see only one outcome. I will run with this expose in due course with a “no comment” from yourselves but pro tem as your client knows what is coming I think I shall torture him and make him sweat for a while yet. I will fire an opening salvo soon.
I write because your team point blank has refused to return phone calls or to say whether they do so on just this client or on all clients. If it is the latter that would be a shame as you do act for some half decent companies that Steve and I might write positively about. Should we tell them that you are refusing to do the job you are paid to do or will you? I am happy to make a few calls to your client base explaining why we cannot cover them in a positive light on Monday, if that really is your approach, if you really believe that the job of a financial PR firm is to refuse to speak to any journalist on all matters simply because he might consider writing a negative article about just one of your clients.
At a broader level we now that he client that I shall expose is a bad long term bet for you in that it will run out of money soon so will not be able to pay your fees. Your firm’s reputation was tarnished by association with Quindell and Cupid do you really need a hat-trick? At a moral as well as a commercial level I urge you to reconsider your association with the client in question as a matter of urgency. It would surely be better to walk in light of what you now know and to join me in calling on the regulator to remove this enterprise from the public markets arena.
I understand that a PR firm is meant to promote an investment. However I know that you have a conscience and surely any act that you might take that leads someone to buy shares in the company in question is one that must trouble that conscience?
Are you an ethical capitalist or just another crony capitalist? I really had believed that it was almost the former. But recent events have made me question that. I look forward to your reply.
Best wishes
Tom Winnifrith
